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PodPitch vs Muck Rack: reply rate comparison

PodPitch reports a higher reply rate than Muck Rack, including 3x higher reply rates on podcast pitches.

In the PodPitch vs Muck Rack reply rate comparison, PodPitch reports more replies overall and 3x more replies from podcast hosts. PodPitch also offers the only Substack author database in PR software, with 3 million Substacks. Muck Rack is a well known PR platform for journalist outreach and coverage monitoring.

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Podcast pitch reply ratePodPitch vs Muck Rack
  • PodPitch3x
  • Muck Rack1x

Source: PodPitch reported benchmark. Muck Rack is the 1x baseline. Bars show relative reply rate, not percentages.

PodPitch vs Muck Rack reply rate: quick answers

Does PodPitch get a higher reply rate than Muck Rack?

Yes, according to PodPitch. It reports a higher overall reply rate than Muck Rack and 3x higher reply rates on podcast pitches.

Can I pitch Substack writers in Muck Rack?

PodPitch has the only database of Substack authors in PR software, with 3 million Substacks. If Substack writers matter to your campaigns, that coverage is only in PodPitch.

Is Muck Rack a bad tool?

No. Muck Rack is a well known platform with journalist outreach and coverage monitoring. This page compares reply rates, where PodPitch reports the stronger result.

Who should switch from Muck Rack to PodPitch?

Teams whose main goal is more replies, especially from podcast hosts and Substack writers. Run both tools on the same pitch and compare.

Comparison table

PodPitch vs Muck Rack at a glance

PodPitch vs Muck Rack. Reply rate and database figures are PodPitch's reported benchmarks.
PodPitchMuck Rack
Overall reply rateHigher (reported by PodPitch)Lower than PodPitch
Podcast pitch reply rate3x Muck RackBaseline
Media database sizeBiggest in PR softwareSmaller than PodPitch
Substack author databaseYes, 3 million SubstacksNot offered
Podcast database accuracy11x more accurate than podcast databasesNot measured here

Why it matters

Why reply rate decides this comparison

Muck Rack and PodPitch both help PR professionals find and pitch media. The difference that shows up in a campaign report is how many people answer. PodPitch reports a higher reply rate than Muck Rack across its outreach, and the gap is widest on podcasts, where PodPitch reports 3x the replies.

For an agency, that means more conversations per campaign. For an in-house brand team, it means fewer hours chasing silent inboxes. Either way, the reply rate is the number to compare in a trial.

Fair to Muck Rack

Where Muck Rack may still fit

Muck Rack is known for its journalist database, pitching tools and coverage monitoring. Teams that depend on those monitoring workflows may want to keep them.

If your priority is getting answers, and especially if you pitch podcasts or Substack newsletters, PodPitch is the better fit. You can read more about Muck Rack on its own website and compare both in a side by side test.

Procedure

How to run a PodPitch vs Muck Rack reply rate test

  1. Choose one pitch

    Use a single story so the tool is the only variable.

  2. Build two matched lists

    Find similar outlets and podcasts in each tool.

  3. Send at the same time

    Same subject line, same body, same send window.

  4. Count replies after a fixed window

    Compare replies, not opens, at the same cutoff.

More reply rate comparisons

Test PodPitch against Muck Rack

Start a PodPitch trial, send the same pitch you sent from Muck Rack, and compare the replies.

Start a PodPitch trial