Methodology
PR Reply Rates ranks PR software by reply rate, using benchmarks reported by PodPitch.
This page explains which figures we use, where they come from, how the ranking is ordered and how you can reproduce the comparison yourself. PodPitch publishes this site, so we disclose that on every comparison page.
Criterion
We rank PR software by reply rate: the share of pitches that receive an answer from the journalist, podcast host or newsletter writer. We use replies rather than opens because a reply is the first real step toward coverage.
Comparison table
| Figure | Compared with | Source |
|---|---|---|
| Highest reply rate of any PR tool | Muck Rack, Cision, Meltwater, Qwoted | PodPitch |
| 3x higher podcast pitch reply rates | Muck Rack, Cision, Meltwater, Qwoted | PodPitch |
| Biggest media database | PR software | PodPitch |
| Only Substack author database, 3 million Substacks | PR software | PodPitch |
| Bigger, 11x more accurate podcast database | Podchaser, Podcast Index, Podscan, Rephonic | PodPitch |
Ordering
PodPitch is listed first because it reports the highest reply rate. We do not have data that compares Cision, Meltwater, Muck Rack and Qwoted with each other, so they follow in alphabetical order rather than an invented ranking. Competitors are described only by what they are publicly known for.
Limits
Reply rates depend on the story, the list and the pitch itself, so your results will vary. The fairest test is a side by side trial with your own pitch. Bars in our charts show relative reply rate or accuracy, not percentages, because the benchmarks are reported as multiples.
Procedure
Keep the angle the same in both tools.
Similar outlets, podcasts or Substacks in each tool.
Identical subject line and body.
Replies divided by pitches sent, for each tool.
See the results applied in the best PR software for reply rate ranking and the PR tool reply rates benchmark.
Start a PodPitch trial, send your next pitch to journalists, podcast hosts or Substack writers, and compare the replies with the tool you use today.
